Absolut Vodka- Packaging

A while back I participated in a contest by Absolut. It was a contest where the winning entry would be adapted to become the packaging for the Absolut Vodka limited edition bottle of the year.

Naturally, the medium I chose was illustration – I adore illustrated packaging and it was quite interesting for me to illustrate for a vodka bottle packaging. From the contest options, the theme I chose was Love – with the concept that love, whether it’s for ourselves, for one another, or for everything around us, is what helps us grow. The idea was to show how unbiased love nourishes humans, animals and nature as well, and helps it bloom.

Here’s what I came up with as the contest entry –

Being that it was to be used for packaging if I won, I also made a version without the given contest bottle template –

While I didn’t win the contest, I was super happy when Absolut wrote to me to tell me that I’d been chosen as one of the top finalists from India. I tinkered around with the illustration anyway, to bring my vision to life as mockup.

Here they are again, the two artworks, side by side –

Let me know what you think of this packaging project in the comments below!