Client: Crejo.Fun
Art Director : Archana Rajagopal
Creative Director : Sushant Ajnikar
So I’ve been working as an art director for my client Crejo.Fun, the past few months, an ed-tech startup that offers online extracurricular classes for children aged 4-14. This was one of the first things I worked on with them – illustrating a mascot that could be used as a teaching aid, and possibly more.
Keeping the brand personality and vibe in mind, the mascot had to be
- Cute, friendly, and appealing to children
- Versatile enough to be able to depict the brand’s many offerings
- Memorable and unique
- Easy to recreate at scale
- Gender neutral
The brand’s logo was a natural starting point to draw from, and this was the result of some of my early explorations.
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-5@2x-1.png)
I could see something fun shaping up, and the team responded positively to the initial iterations. Something still felt missing though. So after a bit of tinkering, and a couple more iterations, Jo was born! ( The name, again is taken from the brand name )
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-10@2x.png)
The personification of Crejo.Fun, Jo is the perfect companion to make learning fun.
As a gender neutral character with a non-realistic form and colours, Jo can be adapted to illustrate multiple contexts – be it related to art, yoga , dance ( or more courses to come ) or even abstract concepts like gratitude and love. The idea was to have a cute, friendly and cheerful aide to make lessons more engaging and fun, and Jo delivered!
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-11@2x.png)
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-12@2x.png)
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-20@2x.png)
Jo is used in lessons as a teaching aid, visually representing concepts and values and making them easier to understand.
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-21@2x.png)
![](http://archanaandco.com/wp-content/uploads/2021/09/Freestyle_Freeze.gif)
Jo is extensively used across multiple digital and social platforms with messaging that speaks to the brand’s target audience.
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-22@2x.png)
And of course, fun branded merchandise, certificates and more.
![](http://archanaandco.com/wp-content/uploads/2021/09/Artboard-–-23@2x.png)
Liked the project? Drop a comment! And do check out Crejo.Fun for some awesome extracurricular classes and playshops.
Leave a Comment
Your email address will not be published. Required fields marked *